MRF Perfinza Launch

The brief was... well, 'perfection'. These tyres were said to be the perfect fit for any luxury car.
And so we took someone who seeks perfection in everything he does (Ab de Villiers) and made a film.

The Film

Print and other extensions

The people behind this:

Agency: Lowe Lintas, Chennai
ECD: Bikramjeet Ghosh
Art Director: Basha Gous
Copywriter: Manisha Kumar
Account Management: Varghese John
Director: Mathias Berndt
Production House: Mind Blowing Productions

Using Format